Global Sport Sponsorship (Repost)
John M. Amis, T. Bettina Cornwell, "Global Sport Sponsorship"
2005 | pages: 291 | ISBN: 1845200802 | PDF | 2,3 mb
Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship the role of celebrities in global advertising the utilization of sponsorship in the construction of global alliances and more.